Gear chosen the way we'd choose it for ourselves

Assured Recreation started with a simple frustration: too much gear looks great in a catalog and falls apart on the second trip. We built a shop around equipment we would hand to a friend heading out for a long weekend.

Today we carry more than a hundred products across camping and hiking, fishing, team sports, fitness and training, cycling, water sports and outdoor recreation. Every item is chosen for durability, honest pricing and parts you can actually replace.

Whether you're setting a first tent, rigging a rod at dawn or lacing up for a Saturday game, we want the gear to be the last thing you think about.